DANA SCHROERING
RESUME
EXPERIENCE
Vice President, Marketing and Communications, 2024 - Present
Senior Director, Marketing and Communications, 2023 - 2024
TailorCare | Nashville, TN | 2023 - Present
Senior Director, Marketing, 2022
Director, Marketing, 2020 - 2022
Contessa Health | Nashville, TN | 2020 - 2023
Communications Manager, 2019 - 2020
Public Relations Project Manager, 2018 - 2019
Senior Communications Specialist, 2016 - 2018
Brookdale Senior Living | Brentwood, TN | 2016- 2020
Director of Marketing and Communications
Nashville CARES | Nashville TN | 2014 - 2016
Director of Production
HTV Networks | Nashville TN | 2013 - 2014
Promotions Writer/Producer
WSMV-TV | Nashville, TN | 2010 - 2013
Creative Services Writer/Producer
WLKY-TV | Louisville, KY | 2007 - 2010
Production Assistant
WCSC-TV | Charleston, SC | 2007
Production Assistant
Kentucky Education Television | Lexington, KY | 2005 - 2006
Full resume >>
AWARDS
2025 Communicator Award of Excellence for video marketing
2025 Communicator Award of Distinction for video marketing.
2019 PRSA Awards of Merit for public relations campaign, website marketing, media tours and editorial writing
2018 PRSA Nashville Awards of Merit for integrated communications and public service
2017 Platinum MarCom Award for strategic communication
2017 Gold MarCom Award for strategic communications
2016 PRSA Nashville Parthenon for integrated marketing campaign
(nominated for Best in Show)
2016 Communicator Award of Distinction for content marketing campaign, online video documentary series and online video campaign web series
2016 PRSA Nashville Award of Merit for audiovisual video program
Two 2013 Emmy nominations for WSMV Channel 4 promos
“Best Station Promos” in Nashville Scene’s Best of Nashville 2012
2009 WLKY Bell Award for community service
SKILLS
People Management & Leadership
Strategic Planning & Execution
Brand Strategy & Positioning
Thought Leadership
Content Marketing, Creation & Execution
Creative Direction
Public Relations & Media Strategy
Crisis Communications
M&A Communications & Integration
Reputation Management
Internal Communications & Culture Building
Data-Driven Decision Making
Budget & Resource Management
Video Production
Event Production
EDUCATION
University of Kentucky, 2005
Bachelor of Arts, Journalism with an area of concentration in Arts Administration